It wasn’t that long ago that the vast majority of relationships sprang from in-person encounters. When seeking romantic partners, singles would simply keep their eyes open at parties, bars, work, and social events, interacting with others while waiting patiently for a sign of sparks. Online dating was considered taboo, and the few people who had accounts on the handful of dating sites available typically kept this fact to themselves.
Flash forward 15 years later. Today, online dating has become the bedrock of America’s dating scene, with one in 10 adults averaging more than an hour on dating websites each day. It’s even more popular with younger users, with one in five adults aged 25 – 34 reporting to have used some kind of online dating service.